Tony Morgan, BUZZ Conference 2007, laid out 10 reasons to stop blogging. Underneath are my thoughts after I reflected on his list.

1. You haven’t determined your primary audience. Who is it you are trying to communicate with?

Tony’s priorities, 1) Church leaders, 2) New Spring Church, family.

Jeff: My primary audience is The Rock Church. I write with TRC in mind and my secondary audience is other leaders, racers, family, and friends.

2. You don’t post regularly. Blogs that people follow are posted on daily…you can’t build a relationship without frequency.

Jeff: Since starting my blog there have been at most 5 days straight where I haven’t posted. During those times the next post wasn’t far from my thoughts.

3. Your posts are too long. Focus on 1 or 2 sentences or 1 or 2 paragraphs. Deliver the “quick hit” truth, you don’t have to have all the answers.

Jeff: Guilty at times. It’s harder to write more concisely. Some things are better with few words. I get it.

4. You’re trying to sell yourself. If you only Blog about success and leave out failures authenticity is lost. It is the real you.

Jeff: I have done a good job at being authentic and sharing the real me. There has been one occasion where I wrote a post, but did not publish it because it was too vulnerable.

5. You don’t use humor. Avoid being the history channel Blog.

Jeff: I don’t view myself as an intentionally funny person, so I will have to work on that.

6. You’re attacking other people and ministries. It adds no value to the body of Christ at all.

Jeff: I won’t do it. There are other Blogs that will name the name’s of people and churches they don’t like. Not here; not ever.

7. You’ve forgotten that Blogging isn’t private. Even your family Blog is public information. Be careful with what is shared on your family. Google is a powerful tool and people are searching your family…

As soon as you publish your post it goes out and even if you edit or retract it you no longer have control. If you write something controversial it is recommended that you let it sit for a few days before posting.

Jeff: OK, there is nothing more disappointing than posting what I think to be a good post, but then rereading it after it’s published and discovering punctuation errors and spelling mistakes. I hate that and have, on several occasions, edited my post. I know it won’t fix it for those who get it through a feeder, but it fixes it on the home page for those going direct.

8. You’re not a thought leader. You can’t just search for what is hot on the web and re state it day after day. It’s great a time or two, but eventually the content of your Blog must be original if it will be read.

Jeff: I think Blogging has to bring the thinker out in a person. Sometimes I Blog about something I’m thinking. It’s hard because it is your thoughts displayed totally raw and rugged. I’m really trying to open up my thoughts in writing through blogging.

9. You’re listening to the wrong your critics. Ask yourself, are the critics “for you” or are they just tearing you down? Only listen to the critics that are “for you.”

Jeff: Since launching the Blog I have opened myself up to new criticism. Historically I’ve not been very good at receiving criticism, but somehow this spring things started to make better sense. I guess I’ve just realized there will always be critics, Pharisees and the offended. I never like to offend anyone, but if I didn’t I wouldn’t be very Christ-like.

10. You’re not revealing the real you.

People want to see the real you; people follow uniqueness not generalities. Be who you are created to be.

“At last count there are 90 million Blog’s. Chances are you and I have not said it for the first time.” -Tony Morgan

Jeff: For me, there are no other options. I think authenticity trumps seminary. I may not always have the perfect answer, but at least I will admit it. (And yes, I am in seminary so I can speak to both.)


No that is not a cuss word; instead, it is a restaurant or better, a red light green light game for the hungry.

Rory and I go in and sit down. Next to us is a little round coaster; one side is green and says, "yes please" the other side red and says, "no thanks.".

We order a beverage and are told to go to the salad bar. Arriving there I am confused because I don't want to eat salad for dinner. The waiter see me and says, "don't worry get what you want." A pound of broccli, aspargus, lettuce, peppers and some italian dressing later I sit down, but now the fun begins.

I flip the card to green and whamo, 15 different people appear with 15 different kinds of meat. I say yes to some and no to others and they carve off what I want and I get started. I'm eating and I mean fast. Suddenly they are back and carving off more. I'm getting stuffed quickly.

What I fail to realize is that my coaster is green side up so the food keeps comming and I keep eating. I'm getting stuffed and turn the card to red; meaning, stop before the tall guys legs fall off.

What a great experience! We need one of these in Seattle. It is an italian style buffet with more food than I have ever seen.

Oh my, the guy next to me just fell from his chair from being stuffed. "Rory, I told you to turn the card to red."

Sent via BlackBerry by AT&T


It’s official, summer has begun. Longer days, hotter temps, BBQ’s, vacations and memory makers. I absolutely love summer–more than most–because I have a boatload of memories. My mom and dad spent time camping with us kids each summer at Alta Lake in Eastern Wa. In the Knight house summer meant there were trips to take, mountains to summit, baseball games to win, and fireworks to light up. These recent years have been full of road trips, racing, boating, motorcycling across the states and whatever else I can try for the first time. I am serious, I have decided that I do not have to be an expert to try something, be it fly or deep sea fishing, hiking, mountaineering, running, or whatever. It doesn’t take money to make memories–it takes time. We have to make time to Live Summer.

Forgive me if I seem as though everything is a cake walk; it’s not like there are not things to trouble me. As a pastor I have to stay in touch with the ministry because it never stops–church is a 24/7/365 operation! Summer statistically means increased need, decreased attendance and tightened budgets. Sometimes those items can alarm me, but every summer God shows Himself faithful. Every summer people have been saved and given generously of their finances to The Rock Church.

The reality is, if you and I don’t call time out and Live Summer, before we know it, the rains of fall are touching down on our necks like a 747.

I made a decision to Live Summer. What does that mean? I decided to stay up late on the right occasions, have bon fires with smores, take long drives, race a car on Saturday nights, watch a lot less TV, sleep in a tent, nap in a hammock, take a few extra days away from the “to do” list so that I can attend to the “do what I want” list.

Some of you need to Live Summer. You know who you are because if you really get honest with yourself you’re burned out, you’re working too much, the fuse is short and you continuously say, “When we get____, I will take the needed break.” You know who you are because the break doesn’t come, and you hopelessly wonder if it will.

Believe me, I have been there and I know what it is like to feel like your world is upon your shoulders. I know what it is like to live with mental, physical and emotional exhaustion. Some call it being tough, others say “don’t show weakness,” but in reality we need a break!

For 7.5 years I have been burning it at both ends to build The Rock Church into what I know God has called it to be. The vision burns within me every moment and with every breath and it will never leave my life. I have taken a short break here and there–the longest was in 2003 when I took 10 days away–but if we are waiting to get out of town to get refreshed, if you’re like me, the wait is too far off. We can’t wait to take the time; take it now, this summer!

So instead of waiting, LIVE SUMMER, seize the day, clear the calendar, make the reservation, set the tee time, clean the boat, wax the hot rod, restock the sun tan lotion, book the hotel, take the trip and MAKE MEMORIES.

I can’t tell you on a keyboard how excited I am to Live Summer. I hope you will join me in this journey by being at church on Sunday Mornings. Instead of trading “God-time” (Sunday) to Live Summer go ahead and trade “Job-time” (Anyday) to LIVE SUMMER! Think how refreshed life might be if we are emotionally, physically, mentally and spiritually healthy all at the same time!


Rory and I put our feet on the ground in DC this evening. Flying non-stop from Seattle to DC is great except when you’re in row 31 of a completely packed airplane. I’m sorry to announce even one “cheek bump” is too much and I was “cheek bumped” about 49 dozen times! Yes, I was on the aisle and when you’re in row 31 the constant line for the portalet causes people to bump you with their butt. It may be the left one or the right–depends on if they are coming or going.

I spent time on the plane reviewing last weeks race film, reading, listening to the ipod and thumbing through some magazines.
This is an actual picture of me at my computer in Washington DC…I’ll check in soon after the beginning of BUZZ07.