A Vision Should Be Clear and Simple
I am continually reminded of a passage of scripture my mom would tell me throughout my high school and college years. Its found in Habakkuk 2:2 and it reads,
write the vision, make it plain on tablets, so that the runner who reads it can carry the correct message.
Clear and simple doesnt have to mean simpleton. Instead, clear and simple means easy to remember and evokes action. When I read the Bible verse above, I see a scene where a runner is running by and when he sees what is written; he can digest and remember the content to pass it on to those who must know of this vision.
Vision must be simple enough to be memorable and simple enough to be understood. It must, I repeat must, be able to be captured in one sentence. Obviously theres much more to the vision than one sentence, but if the sentence is accurate, the vision will gain traction.
Here are some great examples of clear vision in one statement:
A hunger-free America. – Feeding America
A World Free of MS. -National Multiple Sclerosis Society
Our vision is that people everywhere will share the power of a wish. Make-A-Wish
We can end the water crisis in our lifetime by ensuring that every person on the planet has access to lifes most basic needclean drinking water. Charity Water
To make people happy. Disney
To create a better everyday life for the many people. Ikea
A computer on every desk and in every home; all running Microsoft software. Microsoft
I approach my vision every year a bit different. I pick a word, sometimes adding a slogan. I usually have decals made so I can put it up everywhere. The best resource to come up with a personal vision for the calendar year is this book titled, One Word That Will Change Your Life by Jon Gordon.
As I am gearing up for 2015, my personal vision is built around Vitality. Look for a post in the coming weeks about why, but I can sum it up with this statement: I have realized the most important thing in the next stretch of my life is to remain vital.
How important to your business, church, non-profit, race team, and personal life is vision? Share your vision statements in the comments below. Id love to support your effort and get behind what youre doing in 2015.